• Industry Intelligence

    McCafferty & Co’s research primers provide an in depth look of sectors within the media and technology industries. New primers are currently available for download on our distribution partner platforms: Bloomberg, Capital IQ, FactSet, and ThomsonOne. In each primer we examine the ecosystem, key industry drivers, current trends, and M&A activity.

The Transactional Layer - The Crossroads of FinTech & MarTech

FinTech and MarTech are fast growing segments of the technology industry.  FinTech has revolutionized the venues and technologies consumers use to pay for goods, while MarTech has enabled brands to reach their target audience more efficiently across platforms.  This report defines a new space at the intersection of FinTech and MarTech – The Transactional Layer – which melds these powerful trends.

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Influencer Marketing Mini Industry Primer

Influencer marketing is the process of identifying and activating influencers on social platforms to create content on behalf of brands or provide endorsements for brands. Historically, marketers exclusively worked with bloggers for influencer campaigns. Now marketers work with influencers on a wide variety of social platforms.  This Mini Primer explores the rise of influencer marketing in social media marketing, providing an examination of the most popular platforms used by US marketers, how brands evaluate and select influencers,  common influencer marketing strategies, and ad spending on social media networks.

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Artificial Intelligence Industry Primer

The Artificial Intelligence primer provides a comprehensive look into the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition.  Key AI industry participants, strategies, and capital markets are explored.

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Digital Media Industry Primer

The Digital Media Primer explores consumer and industry behavior in the digital media age.  Spending related to Internet access has increased significantly as consumers increasingly access the media through digital channels and consume ever increasing amounts of digital data. This report provides a comprehensive look into the digital media capital markets, infrastructure, consumption, and ad spend from a macroeconomic viewpoint.

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